Clarity Through Analysis
Optimisednewsrelease was founded to help Hong Kong organisations make better decisions about how work flows and how technology serves them.
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Our Story
Optimisednewsrelease began with a straightforward observation: most organisations struggle to understand how their work actually gets done. Process documentation shows the ideal picture, but the real picture is often different — filled with workarounds, bottlenecks, and areas of inefficiency that nobody fully maps out.
We recognised an opportunity to bring clarity to this challenge by combining modern machine learning with deep organisational insight. By analysing actual event logs and system data, we help leaders see their processes clearly. This same analytical approach extends to understanding how different AI solutions perform in real scenarios — not just in vendor marketing materials.
Based in Hong Kong, we focus on serving operations teams, transformation leaders, and technology decision-makers across the region. We believe that good analysis drives better decisions, and better decisions improve how organisations work.
This is the foundation of everything we do — turning data into actionable insight, and insight into measurable improvement.
Our Team
Stella Kim
Founder & Chief Analyst
Stella brings 12 years of experience in process mining and organisational transformation. She has led analyses across finance, operations, and customer service sectors.
Raymond Chen
Chief Technology Officer
Raymond designs and implements the machine learning systems that power our process mapping and recommendation engines. Previously at a regional fintech firm.
Jessica Wong
Lead Vendor Strategist
Jessica evaluates emerging AI and business software solutions. She helps procurement teams navigate vendor claims and make informed technology selections.
Quality & Standards
Data Protection
We comply with Hong Kong data protection regulations and implement industry-standard encryption and security protocols for all client information.
Quality Assurance
Every project follows a structured methodology with defined checkpoints, peer review, and validation against client requirements.
Confidentiality
Client data and proprietary insights are treated with strict confidentiality. We maintain clear separation between client engagements.
Technical Excellence
Our team stays current with advances in machine learning, process mining, and vendor evaluation methodologies through continuous learning.
Measurable Results
We define success metrics upfront and track progress against them. You always know whether an engagement is delivering value.
Clear Communication
We explain technical findings in plain language. Regular updates and accessible reporting keep stakeholders informed throughout projects.
Our Values
Evidence Over Assumption
We base our recommendations on data analysis rather than conventional wisdom. This approach often reveals opportunities that intuition alone would miss.
Respect for Context
Every organisation is different. We listen carefully to understand your specific challenges and constraints rather than imposing standard solutions.
Practical Implementation
Elegant analysis that doesn't lead to action is incomplete. We focus on delivering insights that your team can actually use.
Transparent Pricing
You know what you're paying for and why. No hidden fees, no surprise costs. Our pricing reflects the scope of work and expected deliverables.
Ready to Work Together?
Whether you need process clarity, a recommendation engine, or vendor guidance, our team is ready to help.
Get in Touch