Privacy Policy
Last Updated: February 2025
1. Introduction
Optimisednewsrelease is committed to protecting your privacy and ensuring you have a positive experience on our website and when using our services. This Privacy Policy explains how we collect, use, disclose, and safeguard information about you when you visit our website and interact with our services.
Please read this policy carefully. If you do not agree with our policies and practices, please do not use our services. By using our website and services, you signify your acceptance of this Privacy Policy.
2. Information We Collect
Personal Information
We may collect personal information you voluntarily provide, including:
- Name and contact information (email address, phone number)
- Company and job title
- Information you provide in enquiry forms or emails
- Project details and requirements you share with us
Automatically Collected Information
When you visit our website, we automatically collect certain information:
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- IP address and approximate location
- Referring website
- Information about your interactions with our website
Cookies and Similar Technologies
We use cookies and similar technologies to enhance your experience on our website. Cookies are small files stored on your device that remember your preferences and interactions. Please see our Cookie Policy for detailed information about the cookies we use and how to manage them.
3. How We Use Your Information
We use the information we collect for the following purposes:
- Responding to your enquiries and providing the services you request
- Communicating with you about our services and updates
- Improving and optimising our website and services
- Analysing website usage to understand how visitors interact with our content
- Complying with legal obligations and resolving disputes
- Preventing fraudulent activity and protecting our services
4. Legal Basis for Processing
We process your personal information on the following legal bases:
- Consent: When you have explicitly agreed to our processing of your data (e.g., completing a contact form)
- Contract: When processing is necessary to perform a service agreement between us
- Legitimate Interest: When our legitimate business interests outweigh any harm to your privacy (e.g., website analytics)
- Legal Obligation: When required by Hong Kong law
5. Data Retention
We retain your personal information only as long as necessary to fulfil the purposes for which it was collected:
- Contact form information: Retained for 3 years or until project completion, whichever is longer
- Project-related information: Retained for 5 years following project completion
- Website analytics data: Retained for 12-24 months
- Marketing communications preferences: Retained until you unsubscribe
6. Data Sharing and Third Parties
We do not sell your personal information. We may share information with third parties in limited circumstances:
- Service Providers: Third-party service providers who assist with our operations (hosting, analytics, email services) under confidentiality obligations
- Professional Advisors: Our lawyers and accountants when necessary for legal or financial advice
- Legal Requirements: When required by law or to protect our rights and safety
- Business Transactions: In the event of acquisition or merger, your information may be transferred
7. Data Protection Measures
We implement comprehensive security measures to protect your personal information:
- Encryption of data in transit (SSL/TLS) and at rest
- Secure authentication and access controls
- Regular security audits and assessments
- Restricted access to personal information on a need-to-know basis
- Employee training on data protection and privacy
- Incident response procedures for potential breaches
8. Your Privacy Rights
You have the following rights regarding your personal information:
- Right to Access: You can request a copy of the personal information we hold about you
- Right to Rectification: You can request that we correct inaccurate or incomplete information
- Right to Erasure: You can request deletion of your personal information in certain circumstances
- Right to Data Portability: You can request your information in a portable format to transfer to another organisation
- Right to Object: You can object to our processing of your information for certain purposes
- Right to Withdraw Consent: If processing is based on your consent, you can withdraw it at any time
- Right to Lodge a Complaint: You can lodge a complaint with the Hong Kong Office of the Privacy Commissioner
To exercise any of these rights, please contact us at [email protected].
9. International Data Transfers
If we transfer your information outside Hong Kong, we ensure appropriate safeguards are in place, including standard contractual clauses and adequacy determinations. You consent to such transfers when you provide your information to us.
10. Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information and terminate the child's account.
11. Compliance with Hong Kong Regulations
This Privacy Policy complies with the Hong Kong Personal Data (Privacy) Ordinance (PDPO) and other applicable data protection regulations. We are committed to maintaining high standards of data protection and privacy practices.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of significant changes by posting the revised policy on our website and updating the "Last Updated" date. Your continued use of our services constitutes your acceptance of the updated policy.
13. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at:
- Email: [email protected]
- Phone: +852 2684 3751
- Address: Room 4012, 40/F, Central Plaza, 18 Harbour Road, Wan Chai, Hong Kong
We are committed to working with you to resolve any privacy concerns. If you are not satisfied with our response, you may lodge a complaint with the Hong Kong Office of the Privacy Commissioner.